In last December’s issue if PC Alamode I published an article entitled
“From Bricks to Clicks in 106: How I Became a Domain Owner.” In it, I described
all the steps involved in single-handedly taking a business online. When
this article appears, it will have been almost a year since I set up the
domain and I have learned a lot about domain ownership since then. To review
what I mentioned in my article, here are some excerpts:
Whole books have been written about the website development process. Whole books have been written about the individual steps. However, the steps can be distilled down to a few basic processes, some of which sound arcane, but are simpler than one would expect:
- Do your research
- Establish a Domain Name
- Engage a hosting service
- Report your domain nameserver to your registration company
- Write your code
- Test your code
- If necessary, set up payment and ordering services
- Test your code
- Upload your website
- Test your code
Research is important because you have a lot of decisions to make and those decisions are dependent upon decisions made previously. Sometimes you find yourself in a chicken-or-the-egg quandary. Thus, the steps dont have a firm order.
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The excerpts above reflect my avid interest in all things Internet rather
than my need to be a practical small business owner. When I set up my sites,
I was more interested in exploring a new (for me) frontier than in engaging
in Internet commerce. With those tasks accomplished, I went back to my
day job and started wondering how I was going to maintain two websites
in what amounted to my spare time.
I also learned my limitations with respect to website design. While
moderately competent with the technical aspects of maintaining a site,
I am a washout when it comes to graphic design. Even if I did have some
graphic ability, I couldn’t handle the more sophisticated aspects of website
design, especially when collecting information for, or pulling information
from, a database.
I requested some advice from my daughter, Laura, who does website development
for a small company in Brazil. She told me about a new product that her
business partner, Mauricio Portasio, has developed, called xSite. She explained
that once they put my website into xSite, I could edit the content, including
pictures and hyper-linked text items, directly from the website. On top
of that, the company’s graphics experts could redesign the layout to reflect
a more professional appearance and to handle different screen sizes and
browsers more efficiently.
You can see the results at jbmcdonaldandson.com and taichi-interactive.com. Im very pleased with the graphic layout of my newly designed sites, but thats not the best part. The best part is the ease with which I can update the site. These are the steps I go through to update a page:
- Use a browser to navigate to my website.
- Click the screen area that we agreed to hot spot (I know where it is; xSite knows where it is, but at my request, they hid the hotspot from my customers.)
- Type my user name and password in the xSite login window.
- Read the instructions on the Welcome to xSite window. Simple as the process is, I keep forgetting how its done, so once again I review the process.
- My site is still visible, with the xSite info superimposed, so I use my sites own navigation bar to click the link to the page I want to update.
- I hold down the Ctrl button and hover the mouse over the section of the screen I want to update, and then click the left mouse button.
- An edit screen appears. I update the text at if I were typing it into notepad. No HTML or other code required.
- I click the Update button at the bottom of the edit screen.
- My changes now appear on my site.
- I proofread changes and correct typos, repeating steps 6 through 8 above.
- I use the xSite taskbar to log out of xSite.
Editing text is simple, but sometimes you need to do more than edit text. For example, I might need to add hyperlinks or insert a picture or another page. This is also a simple process with xSite. Notice the item [yongso] in brackets on the edit screen. It creates a clickable mailto item for Dr. Sos e-mail address.
If I had a product catalog I wanted to update, I could use the cloning feature to insert a product. Clicking the delete button removes the item. Clicking the clone button creates a duplicate, which I can then edit to create an entirely new item. When setting up user identifications and passwords, a business using
xSite can assign different clearance levels for people allowed to edit
the site. For example, in a small to medium sized business, the webmaster
might have full administrator privileges, the marketing person might have
access only to the “about us” page, and someone from the sales department
might be responsible for the product catalog.
When she set up my Reluctant Cook online recipe book reluctant-cook.jbmcdonaldandson.com my daughter recommended that I allow users to set up logins and give them privileges to add recipes to my recipe list. She explained that we could limit their access so that they could not delete recipes, and even build in a delay so I would have time to review the recipes before allowing their display. If managed right, the beauty of this system for a small business is
that the site can be updated from any computer with access to the Internet.
One of the biggest strengths of this system is the ability to correct an
embarrassing typo in real time. I have created and/or maintained web site
content for several different employers, and the biggest problem that we
have had with our sites involved glaring typos and grammatical errors that
don’t get fixed because the webmaster geek considers their correction to
be a low priority task, and no one else has access to the files.
xSite has made my life much easier, and if I had learned about the company
sooner, I could have saved myself other daunting tasks, such as registering
domain names and locating a domain hosting service, as it offers all these
services.
For anyone who is considering setting up a website, visiting the xSite website and experiencing the product demo firsthand could be well worth your time. See the demo.
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