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Mail-In Rebates
Another Black Eye for Technology
June 2003


K. Joyce McDonald

Joyce is a senior technical writer for a local software company.

See her web page

I'm getting a lot of response from readers now, the content of which is quite good. If you write, be sure to let me know if I can use the content in an article and if you want me to use your name and/or e-mail address.

One of my favorite and most faithful readers is Richard Corbett. Richard is a favorite for several reasons. First, he came to computers late in life and has made great strides in getting control of the technology. Second, when he writes me, he always has questions or comments regarding some interesting issue. Third, he lets me use his name. So this column is dedicated to Richard. Sorry it took so long to write it.

Late last August, Richard wrote me regarding mail-in rebates. I had always found rebates a pain, but, like many consumers, I thought that my troubles were isolated incidents. Not any more. Take a look at Richard’s e-mail:

Hello Joyce,
Hope you don't mind my writing you on this but I just wanted to get it off my chest. I hate to use the word "Scam" but I have given up buying anything that comes with a Mail-in Rebate. I have also informed all my friends and family to do the same. I don't believe that I am an exception who just ran into bad luck with it.

Case: A few years back I bought a new computer that came with a $200.00 Mail-in rebate. I sent in all the required items including the original purchase receipt (must be original.) After a very long wait I was informed that I would not be receiving my rebate due to the fact that I had not met all the requirements.

When I voiced my displeasure I was told to resubmit. “How could I resubmit when I had sent them the original receipt?” I asked, “Can I send in a copy?”

“No,” I was told, “It must be original.” To make a long story short, after many calls and yelling I was told that I would received my rebate; that a mistake had been made. It then took about another two months, but I finally got it.

Recently I purchased a new monitor that came with a fifty-dollar Mail-in rebate. That plus another store instant rebate made the price very desirable. This time I took everything including the box that the monitor was packed in back to the store, Office Depot, and asked the manager to assist me in putting in all the items that were required.

She did, including the bar code off the carton, and I then mailed it in. About two months later I got a card that I had not fulfilled all the requirements and would not be receiving my rebate. I called and was told the same thing by the person I spoke to.

I then informed her what I had done with the Office Depot manager and told her that someone was going to give me my rebate even if I had to take it out of the store manager’s pocket myself.

She then asked me to hold on for a moment. She could not have been away from the phone for more than five seconds, yes five seconds, and she then said that a mistake had been made and that I would be receiving my rebate.

“How come?” I asked, and she didn't seem to want to discuss it. I then received my fifty- dollar rebate. I wonder how many people have let it pass and lost their rebate which is an inducement to buy some products.

Thanks for listening.
Richard Corbett

Shortly thereafter, I received another e-mail from Richard with further information:

Hello Joyce. Reference my recent mail to you concerning my experience with Mail-in Rebates. A friend in Florida that I had also mentioned this to sent me the following address to look at: www.compliants.com and type in “Rebates.” There's a lot of unhappy people out there experiencing the same thing. Just thought I'd pass this along to you in case you want to look at it.

Richard

Richard’s e-mail came at an opportune time, because we were about to go through our own Rebate Inferno, and the idea that we weren’t losing our minds was comforting.

Misery loves company. Consider this. We endured terrorists; Anthrax, Enron, et al, Saddam and SARS. Why should we have to endure Mail-in Rebates? Mail- in Rebates are another misery the beleaguered customer must endure so that corporate fat cats can have five homes in Colorado and a yacht worthy of the Americas Cup.

The underlying logic for Mail-in Rebates is that the average consumer is stupid and lazy. Thus, most will never get around to filing the paperwork and the rest can easily be duped into believing they didn’t do it right. The problem with this assumption is that anyone who buys a computer or computer peripheral is pretty far up there on the IQ and productivity scale. So why is the technology industry trying to alienate their best customers?

Our own misery began last July when we purchased a top-of-the line Dell laptop for our daughter, Laura, who was starting graduate school at UCLA.

On July 21, Laura filled out, and mailed, a form titled “Mail-In Redemption Form.” This was the form that was sent to us after we called Customer Service to ask for it. (Since it wasn’t packed with the laptop.)

Shortly thereafter, we received a card with the following comments:

Thank you for participating in this promotion. Unfortunately, we could not honor your request because of the following reason: We did not receive a packing slip with your request.

We DID send the packing slip. However, unlike the rebate form, it must have been “lost in the mail.” After Richard’s warning, however, we had taken the precautions to make a copy, which we sent off immediately.

Shortly thereafter, we received another card:

Thank you for participating in this promotion. Unfortunately, we could not honor your request because of the following reason: The packing slip you submitted did not demonstrate purchase of the product required for the rebate.

After a phone call to customer service, my husband managed to “clear things up,” and we were assured we would be a couple hundred bucks richer in the near future.

A little after mid-September, we received another card:

Thank you for participating in this promotion. Unfortunately, we could not honor your request because of the following reason: The Dell product you purchased is not valid for this promotion.

Another phone call yielded the astounding news that we had sent the wrong rebate form. Of course this was the rebate form that customer service had sent to us upon request. My husband is a patient man (the reason he was doing the calling and not I.) He downloaded and filled out a new form and resubmitted it along with yet another copy of the packing slip and receipt.

A little later, my husband checked the Website rebatestatus.com. When he input our customer account and order number, he found the following message:

Unfortunately, your Customer Account Number and Order Number are not valid. You will receive a letter or postcard explaining this problem. The letter or postcard may have additional instructions on how to correct this problem.

After more phone calls, on 9/26 and 10/16, we began to see positive messages on rebatestatus.com.

We have received and processed your submission. You should receive your rebate or premium item soon. Please check back again to receive the date your rebate or premium item was mailed.

On 11/10/02, we received the message:

Your rebate or premium item was mailed on the date above. Please allow approximately ten days for delivery.
I do not recall when we actually received the check, but we did get a check, probably before Christmas.

An April 10, 2003 column online at MSNBC.com featured “Motley Fool” Jeff Fisher asking the question “Are rebates scandalous? Complaints about faulty or bogus offers mount.” Mr. Fisher comments:

This marketing gimmick started to make a big comeback three years ago, and now mail-in rebates are so popular you rarely see the true price for certain products listed anymore. The price shown, to get your attention, is always after the rebate.

Mr. Fisher describes some of his own experiences with rebate-seeking, which space does not allow us to cover here. But you already have a good idea of what his experiences were.

Mr. Fisher goes on to relate that most rebates are handled by rebate processing organizations on behalf of manufacturers and retailers, and some consumers theorize that these organizations are given incentives by clients to deny or not fulfill as many rebates as possible. Mr. Fisher says it sounds like an inverse reward system:

DO NOT fulfill most of our customers’ rebate applications, and we’ll be happy with your services.

I have another theory regarding the purpose of rebates. Most rebates require the ORIGINAL purchase receipt and the UPC code from the package. Once you send these items off, if your product quits working, you would be hard pressed to find a retailer that would accept a return.

Mr. Fisher suggests that you

should never let a rebate offer be your primary motivator behind a purchase, and only consider rebates offered by reputable companies um, like Dell?
— his comment not mine—KJM
Mr. Fisher suggests also that you be ready to call not one but several times to make sure your rebate eventually arrives. I might add that you should make sure that the item you purchase works as advertised before cutting up the box and sending off the receipt.


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